Google Adsense Ad placement policies

Published By: Ashu Insan Published On: 4:31 PM
Google Adsense is King of all Advertising network, but to maintain account, strict policy should be followed.Thousand of Adsense Publishers are getting banned from Google due to Adsense Policy violation.Google does this to protect interest of advertisers.

A lot of question asked by Newbie whether they placed Ad perfectly or not. So here I’m discussing about Ad Placement Mistakes.

Encouraging accidental clicks

Publishers are not permitted to encourage users to click on Google ads in any way. This includes implementing the ads in a way that they might be mistaken for other website content, such as menu, navigation, or download links.
In the example, hyperlinked content formatted similarly to the link unit are placed right below the ad. Because it is difficult to tell the hyperlinked content apart from the ad, this implementation is a violation of the AdSense program policies.

Misleading labels
Directly or indirectly encouraging users to click Google ads is not permitted by our program policies. This would include placing misleading labels such as:
  • "Related links" 
  • "Recommended sites"
  • "My favorite sites"
  • "Latest news"

Misleading to clicks
Publishers are not allowed to use language to lead users to click Google ads, such as:
  • "Feel free to click an ad"
  • "Contribute to the cause, visit an ad"
  • "Help keep this site running, check out our sponsors"
  • "We need a new server. Support us!"

Unnatural attention
Publishers are not permitted to bring unnecessary or unnatural attention to their Google ads. Examples of this include:
  • flashy animations that draw a user's eyes to ads
  • arrows or other symbols pointing to Google ads

Ads on dynamic content
Publishers may not place ads on pages or sites where dynamic content (such as live chats, instant messaging, and/or auto-refreshing comments) is the primary focus.

Leading to accidental clicks
Please be careful when placing links, Play buttons, download buttons, games, drop-down boxes, or applications near ads because they may lead to accidental clicks and could result in action being taken against your site or your account.

Misleading Placement for Ads on Thank You, Exit, or Error pages
Publishers are not permitted to place ads on any non-content-based pages like thank you, error, or exit pages. These are pages that visitors see on a site before potentially leaving the domain, sometimes after performing a specific action on the site such as a purchase or download. Error pages can be 404 error pages informing the user that there is no content to be found on this page. Ads that are the main focus on these types of pages can confuse a visitor into thinking that the ads are actual content, so we ask that ads are not placed on such pages.

Offering compensation
Offering compensation or any incentive for clicks on ads is strictly prohibited.

Formatting content to mimic ads

Publishers may not implement Google ads in a manner that disguises the ads in any way. This includes formatting neighboring content to look similar to the ads. If a publishers places ads on non-Google search results pages, there must be a clear distinction between search results and ads.
In the example, the links above and below the ad unit are formatted very similarly to the ad and it's difficult to tell them apart. Therefore, this implementation doesn't comply with our program policies.

Aligning images with ads

Publishers may not attempt to associate specific images with the individual ads appearing on their sites. Such an implementation may confuse users who assume that the image is directly related to the advertiser's offerings and therefore is a violation of our program policies.

Placing ads under a misleading heading

It's important that visitors to your site are not misled in any way and are able to easily distinguish content from Google ads. This policy prohibits placing ads under misleading headings such as "resources" or "helpful links."
Additionally, as shown below, a website's heading may be interpreted as an inappropriate ad label. Because ads in such a position might be mistaken for links or listings instead of advertisements, such an implementation is considered unacceptable. Monitor your site and its layout carefully to ensure this doesn't happen.

Site layout that pushes content below the fold

Here's an example of site layout that pushes content below the fold, making it hard for users to distinguish content and Google ads.

Ads in a software application

Currently, we don't permit Google ads or AdSense for search boxes to be distributed through software applications including, but not limited to toolbars, browser extensions, and desktop applications. In order to comply with AdSense program policies, please note that Google AdSense code may only be implemented on web-based pages.

Ads in emails

To ensure the effectiveness of Google ads for both our publishers and advertisers, the Google Adsense program does not permit AdSense ad code to be placed in email messages or newsletters. However, there is an exception for ads placed in emails through the AdSense for feeds product, which enables publishers to distribute their feed content through email.
In addition, ad code may not be placed alongside email messages, such as web-based email programs.

Google ads on the same page with other ads

You're welcome to display Google ads on the same site or page as other third party advertisements provided that the formatting or colors of the third party ads is different enough from that of the Google ads. In other words, if you choose to place non-Google ads on the same site or page as Google ads, it should always be clear to the user that the ads are served by different advertising networks and that the non-Google ads have no association with Google. If the formats are naturally similar, we ask that you choose different color schemes for the competing ads.
Our intent with this policy is to be as fair to our advertisers as possible and to maintain the integrity of the AdWords and AdSense programs. You can learn more about this, and all our policies, on our program policiespage. Please also be aware that competitor ads are considered to be part of your site's content and must follow our policy guidelines.

Ads on the same page or site as another publisher

If a website is in compliance with our program policies and the company or owner of the site has given you permission to display ads on their site, you may place your ad code along with the other publisher's ad code on the same page. You will, however, need to contact your web hosting company or the owner of the website to obtain permission to display ads on their website.
Please keep in mind that a maximum of three standard ad units, three link units, and two search boxes may be placed on one webpage. In addition, please be aware that every publisher is responsible for the content of a website on which their ad code is placed. If a website is found in violation of our program policies, we will notify any publisher(s) whose ad code is on the website, and ask you to remove the Google code from that page.
A publisher will only be credited for clicks and impressions on the ad units associated with their account. Additionally, publishers are responsible for monitoring each webpage upon which their ad code appears to ensure compliance with our policies.

Ads on a hosted website (e.g., Blogger)

You are welcome to place AdSense on any webpage which complies with our program policies, including hosted websites. However, please be aware that in order to use AdSense, you'll need to have access to your site's HTML source code. Also, it is your responsibility to check with your host and determine if using AdSense is a violation of their terms of service.

Ads on pages behind a login

Publishers are welcome to place AdSense ads on password-protected pages as long as those pages comply with our program policies. When applying for the AdSense program, please make sure to provide us with a non-password-protected page for review.
If your pages require a login and irrelevant ads are appearing, you can help improve ad targeting by granting our crawler access to login-protected pages.

Displaying a third party site on your page

When a website displays someone else's website within a frame or window on their own site, this is considered framing content. Placing Google ads on such pages is strictly prohibited.

Google content ad limit per page

Currently, AdSense publishers may place up to three AdSense for content units on one webpage. This includes a maximum of one 300x600 ad unit per page. You may also place a maximum of three link units and two search boxes on each webpage.
If you place more than one ad unit on a page, our system will  display unique ads to each ad unit. Because the system automatically displays an optimal number of highly targeted Google ads on each page, in some cases, the maximum number of ads may not always appear. In this case, the ad unit will show as a transparent box, or will contain any alternate ad or color specified in the ad code.
However, keep in mind that placing the maximum number of allowed ad units on a page may result in it looking cluttered. Read our optimization guidelines for tips on where to place your ads.

Google link unit limit per page

You may place up to three link units on a page, in addition to the three standard ad units, and two search boxes. Just make sure the page complies with our program policies.

Maximizing ad space with multiple ad units

Multiple ad units can help optimize your performance by leveraging our large inventory of ads. You can place up to three ad units per page (in addition to three link units). Remember that the best way to measure the effect of multiple ad units is to examine the impact on your overall earnings. Multiple ad units may prove particularly successful for the following pages:
  • Pages with lots of text, requiring users to scroll down the page.
  • Forum or message board pages, particularly within threads.
  • Pages where only smaller ad formats (such as the 125 x125 button) will fit.
Tip for maximizing multiple ad units: make sure that the ad unit with the best location on the page is the ad unit that appears first in your HTML code. This will help ensure that your prime ad real estate is occupied by the ads that place highest in the auction and will generate the most revenue for you. Find out how to define the first ad unit.

Placing Google ads on a website with pop-ups

Publishers aren't permitted to place ads on sites which have more than three pop-ups. If pop-ups are displayed on a website, they may not interfere with site navigation, change user preferences, initiate downloads, or distribute viruses.
Additionally, sites with Google AdSense may not be loaded by any software that triggers pop-ups, modifies browser settings, redirects users to unwanted websites, or otherwise interferes with normal site navigation. It is your responsibility to ensure that no ad network or affiliates use such methods to direct traffic to pages that contain your AdSense code.

Placing ads in pop-up windows

Ads are not permitted in any window that is not initiated by a user's click. Additionally, we do not permit ads to be placed in any window which lacks navigational controls, including back and forward browse buttons, and an editable URL field. AdSense ad code may also not be implemented on webpages where navigational elements have been removed.

Final Words:- 

Hope this article clear many doubts in your mind & help you to place your adsense ads in right place. If you have any questions or doubt then feel free to ask us in comments below.
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+ comments + 6 comments

May 13, 2013 at 8:40 PM

good explanation brother keep it up
Way to blogging

May 13, 2013 at 10:55 PM

@shakeel asghar Its pleasure to know that you enjoy this article. keep visiting us for latest updates

May 15, 2013 at 7:15 AM

This is really impresive articles, thanks for sharing this and i will hope that you publish more blogger tips and tricks.

May 18, 2013 at 12:58 PM

I have purchased a google adsence account and want to use it on my blog please guide me if it is safe to use the show google adsence account. If not please give me necessary direction to use this account. please post reply on

May 18, 2013 at 9:35 PM

@Santosh Kumar Nice blog you have bro, but if you wanna add adsense code on your blog then please add about us & privacy policy to your blog otherwise google ll disable your adsense account.

July 18, 2013 at 3:02 AM

Nice to see your blog.....its very nice and helped me alot.
Nicely explained....keep sharing :)

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